PROVEN PERFORMANCE
$575K+
Paid-Media-Attributed Revenue
$20K+
Current Monthly Media Managed
$300K
Facebook Ads-Attributed Revenue in ~9 Months
4+ Years
Paid Media Ownership
Work That Connects Marketing to Business Outcomes
Selected campaigns across paid media, lead generation, app acquisition, creative strategy, and conversion-focused digital experiences. Every result shown is based on documented campaign or internal reporting data available from the work represented.
Selected Performance Marketing Results
Archive Media combines paid acquisition, creative strategy, conversion-focused digital experiences, and performance measurement to help businesses generate measurable growth. The following projects highlight selected campaigns and marketing systems managed across paid social, search, lead generation, and app acquisition.
Service Patriots
$300K in Facebook Ads-attributed revenue
Lead Generation • Meta Ads • Landing Pages • Creative
$20K+ in monthly paid media managed
Meta • Google • Microsoft • Lead Generation
Home Comfort USA
CASE STUDY 01 —
HOME COMFORT USA
$300K in Facebook Ads-Attributed Revenue
Home Comfort USA | HVAC | Paid Lead Generation
Overview
Home Comfort USA needed a paid acquisition system capable of generating qualified local demand for HVAC services. My role covered the full campaign lifecycle, including Facebook Ads strategy, audience targeting, budgeting, creative development, landing-page execution, optimization, and reporting.
The campaign produced $300K in documented Facebook Ads-attributed revenue over approximately nine months.
The Challenge
HVAC marketing requires reaching homeowners at the right time with a clear offer, strong trust signals, and a conversion path that makes it easy to request service.
The objective was not simply to generate traffic. The campaign needed to connect advertising, creative, and landing-page experience to customer acquisition.
My Role
Paid Media Strategy
Campaign planning, targeting, budgeting, optimization, and reporting.
Creative Direction
Developed advertising concepts using service footage, testimonials, promotional messaging, and localized creative.
Landing Pages
Built conversion-focused landing pages supporting paid traffic and lead generation.
Performance Optimization
Reviewed campaign performance and adjusted strategy, creative, and targeting based on results.
Strategy
The acquisition system combined:
Facebook lead-generation campaigns
localized audience targeting
service-specific messaging
conversion-focused landing pages
testimonial and service-based creative
campaign optimization
performance reporting
The intent was to create continuity between the ad a customer saw and the experience they encountered after clicking.
Execution
Campaigns were managed end-to-end rather than separating media buying from creative and landing-page execution.
That included:
Audience
Targeting built around relevant local service demand.
Creative
Real company footage, testimonials, service imagery, and localized messaging.
Conversion
Landing pages designed specifically to support paid-media traffic.
Optimization
Budget, targeting, messaging, and creative were adjusted based on campaign performance.
Result
$300K
Documented Facebook Ads-attributed revenue
Approximately 9 months
What This Demonstrates
End-to-End Paid Acquisition
Media strategy was connected directly to creative, landing pages, optimization, and reporting.
Revenue Accountability
Campaign performance was evaluated beyond impressions and engagement.
Creative + Media Integration
Advertising assets were developed specifically around campaign objectives rather than produced independently from the media strategy.
CASE STUDY 02 —
SERVICE PATRIOTS
Managing $20K+ in Monthly Paid Media Across Multiple Channels
Home Comfort USA | HVAC | Paid Lead Generation
Service Patriots | HVAC / Home Services | Performance Marketing
Overview
Service Patriots required ongoing customer-acquisition support across paid social and search.
My current responsibilities include managing and optimizing $20K+ in monthly paid media across Facebook, Instagram, Google Ads, and Microsoft Advertising.
The Challenge
Home-service acquisition requires continuously balancing:
- demand
- geographic targeting
- campaign budgets
- lead quality
- creative performance
- customer follow-up
- multiple advertising platforms
My Role
Paid Media Management
Meta, Google Ads, and Microsoft Advertising.
Budget Management
Manage $20K+ in current monthly media spend.
Performance Creative
Develop graphic, photography, and video assets for customer acquisition campaigns.
Reporting & Optimization
Evaluate campaign performance and adjust strategy based on verified results.
Cross-Functional Coordination
Connect campaign activity with internal stakeholders and lead follow-up.
Strategy
The work combines:
- paid search
- paid social
- local lead generation
- audience targeting
- campaign optimization
- creative testing
- customer-facing messaging
- reporting
- lead-quality feedback
Execution
Rather than treating creative, advertising, and sales follow-up as independent functions, campaigns are managed as part of a broader customer-acquisition system.
Performance insights influence:
Audience Strategy
Who receives the message.
Creative
What message and visual approach the audience receives.
Budget
Where media investment is allocated.
Lead Quality
Whether campaigns are producing meaningful business opportunities rather than simply cheaper leads.
$20K+
Monthly Media Managed
$235K+
Documented paid-media-attributed revenue across your reported Service Patriots periods, only if your additional $55K+ in 2026 is from Service Patriots and is separate from the previously documented $180K.
What This Demonstrates
Cross-Channel Media Management
Experience operating across search and social simultaneously.
Ongoing Budget Responsibility
Management of meaningful recurring monthly media investment.
Performance Creative
Ability to produce the assets required to support campaign execution.
Business Alignment
Marketing decisions connected to lead quality and sales follow-up.